The Laws of Charisma

How to Captivate, Inspire, and Influence for Maximum Success

The Laws of Charisma

Author: Kurt W. Mortensen
Pub Date: October 2010
Print Edition: $21.95
Print ISBN: 9780814415917
Page Count: 208
Format: Hardback
e-Book ISBN: 9780814415924

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The Laws of Charisma

How to Captivate, Inspire, and Influence for Maximum Success


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Discover the Key to Exceptional Achievement and Abundant Rewards through Empowering, Persuading, and Motivating Others

Have you ever marveled at how some individuals attract instant attention and get everything they want because nearly everyone they know would do anything for them? Have you ever wondered why two people with the same education, experience, contacts, and IQ get dramatically different results from their careers and lives? The mysterious quality possessed by magnetic individuals is also often the deciding factor between failure and success. It’s called charisma.

“Charisma is a vital motivational and life skill,” attests Kurt W. Mortensen, a leading authority on persuasion, motivation, and influence. In THE LAWS OF CHARISMA: How to Captivate, Inspire, and Influence for Maximum Success (AMACOM 2010), Mortensen shows how anyone can harness this innate power to become more influential, successful, respected, cherished, and fulfilled.

What exactly is charisma? It’s not just charm, enthusiasm, assertiveness, or a knack for being sociable. In Mortensen’s definition, charisma is “the ability to easily build rapport, effectively influence others to your way of thinking, inspire them to achieve more, and in the process make an ally for life.” Charisma is neutral. (“It is how you use the power that defines you as good or bad,” Mortensen stresses.) Best of all, everyone is born with the potential to be charismatic; charisma is a combination of traits and skills that can be taught and mastered.

Drawing on a wealth of research, THE LAWS OF CHARISMA identifies 30 specific attributes that define a powerfully charismatic and influential individual. Chapter by chapter, readers will learn the substance of each. What’s more, they’ll get advice on how to not only develop but apply the skill or trait right away, a concrete example of its use in the real world, and an eye-opening look at blind spots, which usually leads to a major blunder or mistake.

Organized so the reader can work on the skills they need to develop the traits they want, THE LAWS OF CHARISMA focuses on:

○ The elements of presence—how to radiate charisma through passion, confidence, congruence, optimism, positive power, energy and balance, and humor and happiness.

○ Tapping into and developing the core inner qualities of charisma: self-discipline, competence, intuition, purpose, integrity, courage, creativity, and focus.

○ Delivery and communication—how to use presentation skills, people skills, influence, storytelling, eye contact, listening, and rapport to speak with conviction and get heard.

○ Empowering others through inspiration, esteem, credibility, motivation, goodwill, vision, empathy, and respect—the components of contagious cooperation.

The final chapter delves into subconscious triggers—voice quality, gestures, emotional states, and physical appearance—that can enhance or detract from a person’s charismatic power.

Packed with tools, tips, exercises, and assessments, THE LAWS OF CHARISMA presents the key to unlocking the charismatic person within each of us…and opening the door to greater success and satisfaction in every area of life.


Kurt W. Mortensen is one of the world’s leading authorities on persuasion, motivation and influence with 20 years of experience as a highly sought after consultant, trainer, seminar leader, and speaker. He excels at combining scientific research with real-world studies and timeless stories to inform, entertain, and inspire audiences. He has given presentations with Brian Tracy, Mark Victor Hansen, Tom Hopkins, and Les Brown. He is the author of Maximum Influence and Persuasion IQ. He lives in Provo, Utah.

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