The Cultural Intelligence Difference
Master the One Skill You Can't Do Without in Today's Global Economy
Author: David Livermore
Pub Date: May 2011
Print Edition: $22.00
Print ISBN: 9780814417065
Page Count: 224
e-Book ISBN: 9780814417072
Buy the book:
CHAPTER 1: CQ FOR YOU
Your success in today’s globalized world requires an ability to
adapt to a variety of cultural situations. Conventional wisdom has
been telling us this for decades. But only in recent years have aca-
demics discovered a proven way to quantify and develop this ability.
It’s called cultural intelligence, or CQ, and it’s defined as the
capability to function effectively in a variety of cultural contexts.
All kinds of people are discovering the possibilities that CQ opens
up for them. But improving your cultural intelligence does require
some commitment and intentionality on your part. Rest easy. The
rewards are well worth the effort.
The world is shrinking. Today, we’re connected to people from
around the globe more than ever before. Fifty years ago, you
could have lived most of your life surrounded by people who
looked like you, believed like you, and saw the world pretty much
the same way you do. A few individuals still manage to pull that
off. But most of us encounter and work with people who look,
believe, and think in radically different ways from us. We’ve
learned that we don’t need to become like whomever we’re with.
But our effectiveness and success is largely dependent on our abili-
ty to adapt to various cultural contexts. When we learn to effec-
tively and respectfully interact with people from diverse cultures,
we strike a gold mine of opportunity for personal and professional
The shifting realities of our rapidly globalized world are well
documented in best-selling books like The World Is Flat by
Thomas Friedman and One World by Peter Singer. Most of us are
well aware that globalization and worldwide connectivity are
lunging forward with racing speed. Here are a few examples:
• 1 billion tourist visas are issued annually, and the number
• General Electric calculates that 60 percent of its growth
over the coming decade will come from the developing
world, compared with 20 percent over the past decade.2
• 49 percent of U.S. kids five and younger are children
• China will soon be the number-one English-speaking
country in the world.
• 67 percent of international air travel revenue is generated
by Asian and Middle Eastern airlines, and the percentage
is growing annually.4
• More than 1 million university students study abroad
• 4.5 million North Americans participate in religious
international mission trips each year.5
I doubt you’d pick up a book on cultural intelligence if you
weren’t already convinced of our global and multicultural connec-
tivity. But this is a book about you and your life in our borderless
world. To what degree do you possess the capabilities needed to
succeed in this cultural mosaic? Why do some of us succeed while
others fail at cross-cultural effectiveness?
Intercultural success has little to do with your IQ or EQ (emotional
intelligence). It’s primarily dependent on your CQ.
Everyone has a cultural intelligence quotient (CQ), and we can all
improve our CQ. This book, along with the corresponding online
CQ Self-Assessment, will enable you to understand your CQ and
give you the latest tested strategies for improving it.
Search the full text of this book
Search Full Text of
For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.
Retailers: Please contact us to change or add a listing.
Buying in Bulk?
We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org