Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

 Going Social

Author: Jeremy Goldman
Pub Date: November 2012
Print Edition: $19.95
Print ISBN: 9780814432556
Page Count: 288
Format: Paper or Softback
e-Book ISBN: 9780814432563

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Press Release


Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

Over the past several years, social media has created a tsunami of change in brand marketing, e-commerce, product development, and customer service—for all kinds of consumer-driven and B2B companies. Many blog posts, articles, and books have been written to help entrepreneurs and marketers leverage social media to connect with an audience of avid buyers. Yet, as frontline strategists know, social marketing isn’t something to be mastered in six simple steps or by following 10 immutable laws. Besides the fact that social platforms are continually evolving and expanding, the way to succeed socially varies from business to business.

GOING SOCIAL: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media (AMACOM 2012) offers something of value to every business: suggestions and options for success grounded in lessons learned on the social marketing frontlines. The author, Jeremy Goldman, has managed e-commerce and social media engagement for major brands for nearly a decade. Throughout the book, he draws on his experiences and the experiences of others in his social circles: startup entrepreneurs, online community managers, bloggers, and social media directors of corporations like Ford. By sharing a range of experiences, plus some general guide-lines, he gives readers a well-rounded approach to developing their own social media presence and making the right decisions for their business.

GOING SOCIAL highlights the specific strengths and advantages of different social platforms—Facebook, Twitter, LinkedIn, Pinterest, Google+, Foursquare, Instagram, YouTube, Yelp, and more. Throughout, Goldman reinforces core practices and his philosophy for social success.

“True social marketing,” he stresses, “is about developing ongoing relationships with your customers, rather than optimizing around a small specific campaign.”

Packed with enlightening examples and practical advice, GOING SOCIAL shows readers how to:

• Devise the right social strategy for their brand, clearly define their social message in relation to their customer, and start a conversation with a point.

• Determine their brand’s voice and personality, and engage with customers in a way that’s con-sistent, authentic, and human.

• Develop relevant, compelling content—images, photos, games, customer testimonials, and more—that gets customers interested and keeps them interacting.

• Become truly customer-centric, starting by actively listening to and acting on customer feedback, and build a loyal community of brand advocates.

• Avoid common social pitfalls, recover from social faux pas, and keep their brand’s reputation in-tact.

• Identify super influencers, deepen their relationship with MVCs (Most Valuable Customers), and grow word of mouth substantially.

Making a successful transition from traditional marketing to online engagement is crucial to business today. With GOING SOCIAL, any business leader or marketer can get an edge on choosing the right social channels, perfecting the right social strategy, and forging genuine, meaningful, and rewarding connections with customers.


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