Supercommunicator

Explaining the Complicated So Anyone Can Understand

 Supercommunicator

Author: Frank J. Pietrucha
Pub Date: May 2014
Print Edition: $17.95
Print ISBN: 9780814433683
Page Count: 272
Format: Paper or Softback
e-Book ISBN: 9780814433690

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Excerpt

PART I: HOW DIGITAL TECHNOLOGY IS CHANGING COMMUNICATION

Words, pictures, graphics, and symbols—the very shape of content—

is evolving before our eyes. The written word isn’t going away,

but it is being transformed. The days of straight running text on

paper as our principal means of expressing ideas and delivering infor-

mation are numbered as new digital tools change our communication

landscape. For some, this transformation is liberating . . . for others,

it’s terrorizing.

For communicators—anyone with information or ideas to share—

today is a period of transition. We can now show audiences insights

that previously could only be explained with words. Tools born of the

Internet allow us to manipulate data into forms that can bring us

deeper understanding. The ease of multimedia grants even the tech-

nologically challenged the power to communicate with video, audio, and

images to deliver a fuller communication experience. All good stuff,

but these changes aren’t likely to come easily after centuries of thinking

print. Flipping the switch from print to digital requires effort on

our part.

If you communicate, take note: Failure to understand new media

forms and how they impact the way we write, speak, and think could

leave you at a disadvantage. Conversely, embracing new digital tools—

and the philosophy that drives them—can help you thrive in our

hyperconnected world.

THE DIGITAL REVOLUTION CHANGES EVERYTHING IN COMMUNICATIONS.

We can no longer think in terms of paper documents as our

end product. The Internet is increasingly pushing more dynamic

modes of communication—not just functioning as a mechanism to

deliver pdf files. Multimedia engages users in a way print cannot—

offering them greater insights.

THE DIGITAL REVOLUTION CHANGES NOTHING IN COMMUNICATIONS.

Solid, time-tested communication skills are still an imperative.

“Old school” ways to develop content are, and will always be, essential

to information sharing.

THE DIGITAL REVOLUTION CHANGES EVERYTHING IN COMMUNICATIONS, YET NOTHING AT ALL.

Communications is about delivering meaning. Multimedia can help us

grab someone’s attention. It can also enable us to deliver a more

powerful learning experience by “showing” rather than “telling.”

But we can’t depend on killer applications alone to express thoughts

and share information. There has to be substance behind the style

to breathe new life into content. Technology can enhance our under-

standing of content, but there must be solid ground beneath the

gadgets and gizmos.

You may already know about some of the technologies described

in the coming pages, but read with an open mind. The introductory

chapters aren’t so much about new tools as they’re about developing

the frame-of-mind to seamlessly incorporate new devices into your

communication efforts. We’ve been busy adopting new communication

tools, but have we taken the time to think about how they can

best serve us?

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