Let the Story Do the Work

The Art of Storytelling for Business Success

 Let the Story Do the Work

Author: Esther K. Choy
Pub Date: July 2017
Print Edition: $24.95
Print ISBN: 9780814438015
Page Count: 256
Format: Hardback
e-Book ISBN: 9780814438022

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Review Quotes

“With a wealth of examples, strategies, and insights, [Esther Choy’s] book can help anyone become a more effective storyteller.” –Infoworks

“…in-depth, practical, packed with great advice…perfectly illustrates why storytelling is important to your professional career. It can help you persuade others and make yourself more memorable.” –TD magazine

“Introduces the reader to storytelling as a tool to motivate, influence and communicate sometimes complex issues and ideas to the listener...chock full of tools and information.” — PM World Journal

“…addresses how to use your own story to build credibility and connection and how to do successful networking by starting with a good story hook...a great reference.” Technical Communications

“...helps readers develop the skills to share anecdotes in a way that will link them to professional goals and capture attention, engage the audience and inspire action or a change of mind.”—National Jeweler

“…how to use data to make the complex clear instead of making the clear complex, the power of simple visuals, and how to collect stories…wealth of knowledge that gives personal power to the reader.” –Tulsa Book Review

“Storytellers can have great business impact [and] Choy coaches managers on how to become storytellers to connect with their business audiences...easy to read with plenty of headings and diagrams.” –Choice

“…one of those special business books that isn't just a business book. It's a gift.” –Blue Heron Journal

“Choy illustrates skills that make storytelling work—giving raw experience narrative shape, finding the right structure, and ending on the right note.” –Success magazine

“In Let the Story Do the Work Choy explains how to turn even the most boring situations into fabulous anecdotes.” —Monster

“Every business pitch has to tell a solid overall story…I found some great guidance on how best to do this in a new book by Esther Choy.” —Inc. magazine

“We can soon forget facts and figures but we never forget a good story, and Choy can help us make sure our story is a good one.” –The Chronicle Herald

“Check out Choy's book for stories, tips and boilerplate scripts you can use. Then prepare yourself—because once you transfix people with one good tale, they'll no doubt want more.” –HR magazine

“…makes a compelling case about how building up you skills in this area can help make leaders more effective…offers plenty of practical exercises and guidelines that will boost your business success.” –Accounting Today

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